
Post by Zachary Jory (thank you)
I wanted to take a moment to update you on analyst reaction to the PureSystems launch, and share some analyst materials that you can forward to clients. Overwhelmingly, industry analysts greeted IBM’s PureSystems announcement with enthusiasm. IDC, Forrester, Clabby Analytics, ITCandor, and Infostructure Associates all published positive reports on the new category, underscoring the benefits clients could achieve with these systems. Reactions included:
- “IBM effectively silenced its critics and jumped to the head of the converged infrastructure queue with the announcement of two products, PureFlex and PureApplication, the results of a massive multi-year engineering investment in blade hardware, systems management, networking and storage integration… For IBM customers, this announcement is unmitigated good news.” – Rich Fichera, Forrester, IBM Raises the Bar on Converged Infrastructure with PureFlex and PureApplication Integrated Offerings
- “Perhaps the most impressive part of the announcement is its ‘pattern’ approachh, whereby the expertise needed to choose components and software has been captured in software… We think these systems will become the ‘infrastructure in a box’ for some customers, who may be able to use them as the heart of a more standard approach, plugging in relevant components as appropriate.”- Martin Hingley, ITCandor blog, UK analyst IBM Launches PureSystems – An Integrated Compute, Storage, Networking and Middleware Approach
- “The design points of IBM PureSystems, and specifically IBM PureFlex Systems, are to simplify application deployment and management within cloud environments —and to enable users to achieve high degrees of performance through extreme expert tuning. ‘” – Joe Clabby, Clabby Analytics, “How IBM Is Transforming the Application Software Market with Pre-Packaged PureSystems”
Of the 15 analysts firms initially briefed on the systems, only one — Gartner — recommended a “wait and see” approach. While their lead software analyst conveyed a very balanced view of our PureApplication systems in a separate report, Gartners’ FirstTake summary advises clients to proceed with caution, and specifically points to questions about our systems road-map, the potential for software lock-in and the maturity our ISV ecosystem for PureSystems. These items are addressed in the PureSystems FAQ, and we’re working across Gartner to deepen their understanding of these new systems.
I’ve attached a selection of reports, blogs and articles below that you can proactively share with clients to demonstrate the overwhelming support for Pure systems. Use them as a door opener, and then schedule time to talk to clients about the announcement and any questions they might have. For future updates, I recommend you join the PureSystems community and visit frequently — it’s the best way to stay on top of the latest market reaction and materials.
Client Ready analyst feedback on PureSystems
- IDC published a positive IDC Insight analyzing the PureSystems announcement, with analysts Matt Eastwood, Jed Scaramella, Jean Bozman, Vernon Turner and Henry Morris collaborating on 9 pages of syndicated research. The paper includes IDC’s view of the market, competitive insights, and comprehensive details about IBM PureFlex System and PureApplication System — as well as perceived differentiators of IBM’s ISV ecosystem.
- Forrester analyst Rich Fichera published a positive blog post on PureSystems — IBM Raises the Bar on Converged Infrastructure with PureFlex and PureApplication Integrated Offerings — noting, “IBM effectively silenced its critics and jumped to the head of the converged infrastructure queue with the announcement of two products, PureFlex and PureApplication, the results of a massive multi-year engineering investment in blade hardware, systems management, networking and storage integration… For IBM customers, this announcement is unmitigated good news.”
- In his ITCandor blog, UK analyst Martin Hingley posted an piece — IBM Launches PureSystems – An Integrated Compute, Storage, Networking and Middleware Approach — that notes, “Perhaps the most impressive part of the announcement is its ‘pattern’ approach, whereby the expertise needed to choose components and software has been captured in software… We think these systems will become the ‘infrastructure in a box’ for some customers, who may be able to use them as the heart of a more standard approach, plugging in relevant components as appropriate.”
Read on here

