Good post by Tom Butta (thank you)
If you were a fan of the band, The Police, you certainly remember the haunting song that featured the lyrics, “Every breath you take, every move you make, every step you take, I’ll be watching you.” That’s as good a way as any to explain why Big Data is such a big deal.
Everything everywhere is being captured, recorded, and stored. Every keystroke. Every communication. Every transaction. Every interaction. The opportunity to make sense of the data in order to take intelligent action is compelling for obvious reasons. You might gain a competitive edge if you are able to know more so you can do more sooner.
Read on here