Applications of predictive analytics above the 85th parallel


Good Post by Graeme Noseworthy (thank you)

Last year, I was lucky enough to interview the one and only Santa Claus during some deep diving research into holiday marketing and seasonal retail trends. It was a fascinating look into what had always been a mysterious, if not fabled, operation at the northern most reaches of our lovely little planet.

As I started to reflect on my exchange with jolly old St. Nick, I began to realize that Santa was primarily applying analytics for big data exploration and operations analysis. It seemed to me like something was missing. And so, it was time to reach out to him again. I knew I had to act quickly before he was ready to suit up, fly out and get his Christmas on. I put my letter in the mail (along with a list of presents I’m hoping he brings me) and soon after I was lucky enough to receive his reply.

Read on here

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