Post by George Crump (thank you)
Startups like Nimble, Pure Storage, SolidFire and Tegile are starting to take business away from the traditional tier 1 storage vendors. Their key differentiator, and often the winning point, has been their ability to efficiently use flash storage. Making flash compelling to IT professionals requires a high performance architecture with the ability to use flash efficiently: at the right price point (effective cost) and effective capacity. Many tier 1 vendors have the high performance, but lack the effective cost and effective capacity. This is a direct result of the lack of compression, deduplication and thin provisioning capabilities. This is enabling independent all flash array vendors, as mentioned above, to encroach their accounts with better cost and capacity capabilities.
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