Post by Anita Kibunguchy (thank you)
Technology has made it so easy that customers looking to purchase a product or service need to simply look online for reviews. Did you know that 80% of people try new things because of recommendations from friends? It’s the reason why e-commerce companies like Amazon have thrived! Customers want to hear what other customers have to say about: The product, their experience with the brand, durability, support, purchase decisions, recommendations … the list goes on. This is no different in the B2B space. That is why IT Central Station is such an invaluable resource for customers looking to adopt new technologies like hyper-converged infrastructure (HCI) with VMware Virtual SAN. Customers get a chance to read unbiased product reviews from the tech community which makes them smart and much more informed buyers.
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